“Wait, Samsung makes vacuums?” That’s where we started—with a serious awareness challenge. Because, not only does Samsung make vacuums, they make some of the most innovative floor care products around. Turns out, all it took was a catchy tune, a little choreography, and some clever product demos to cause a spike in branded search, and a dramatic lift in sales.
The campaign kicked-off with a danceable spot featuring a choreographed family showing off their moves with the lightweight, maneuverable Jet Stick, and the mess-hungry Clean Station.
6-second pre-roll vignettes showed everyone how innovative and intuitive features make it possible to truly Own the Floor.
On social channels, we posted stirring mantras that spoke to product features and stoked the Own the Floor spirit.
CD Copywriter: Peepo David
Sr. Art Director: Jeremy Hanover