PayPal is so much more than a way to pay for stuff. Over the course of two holiday seasons, we built this campaign to show everyone how PayPal’s many services can help make the most of the most wonderful time of the year.
This fully integrated campaign included video for online pre-roll and streaming services, social assets, digital display, Times Square OOH, and a massive DR email campaign to promote PayPal’s retail partnerships.
A paid social series dialed into the excitement of gift giving, and the ability to shop millions of sites with PayPal for anyone on your list—from daughters to dogs.
For out of home placements in Times Square, we brought holiday story time to the Nasdaq and Reuters towers—cutting through the bustle with simple visuals and relatable narratives similar to those featured in our video series.
The Seize the Season campaign helped give PayPal a boost during the most important retail moments of the year.