When we began our partnership with PayPal, they were still perceived mostly as a payment service tied very closely to eBay. As a play on their brand platform, PayPal Can Do That, we created a long-running paid social series of “can-do” moments—reinforcing the ability to shop with PayPal at millions of retailers, and spotlighting lesser-known services like PayPal Credit and peer-to-peer money transfer.
“Since PayPal's accepted at millions of retailers, there's a seriously massive range of things you can pick up—even supersize dog beds. Tag a friend who needs this for their pup. #PayPalCanDoThat”
“With PayPal One-Touch, you can easily buy just about anything you need from nearly anywhere you are (even if that's hanging upside-down in an acro yoga studio). #PayPalCanDoThat”
“Feel like you've been putting off that big purchase for light years? Make it a reality with 6 months to pay with PayPal Credit from PayPal. #PayPalCanDoThat”
“Help a friend, at home or abroad, raise a stein during Oktoberfest by sending money safely and securely with the PayPal app. #PayPalCanDoThat”
“If your roommate's homework is making it hard to focus on yours, One Touch Checkout will be music to your ears. Shop study supplies from thousands of retailers and purchase with just a few taps. #PayPalCanDoThat”
“If the outdoors got the better of you, trade your tent for a penthouse suite with 6 months special financing on purchases of $99+ with PayPal Credit. #PayPalCanDoThat”
“When a not-so-friendly feline makes your gnome no more, PayPal One-Touch Checkout makes it easy to buy a new one. Learn more at link in bio. #PayPalCanDoThat”
“If your kids are bouncing off the walls, but you'd prefer they jump in a more designated space, finance the purchase and pay it off over time with PayPal Credit. See terms at link in bio. #PayPalCanDoThat”
If you're kicking off a new campaign, but haven't acquired any gold yet, pay your dues by sending money directly through the PayPal app. #PayPalCanDoThat